Gartner Observatory

Survey for Vendors

This survey is for people at firms awarded have designations or labels from analyst firms (such as the Hot Vendor or Cool Vendor label). If your firm does not have a designation, don't take the survey. Instead, visit www.analystobservatory.org to find out more about our work.

By taking this survey, you are helping the Observatory to analyse the impact that designations have on a company, both in quantitative (e.g. higher sales) as qualitative (e.g. more brand recognition) manner.

The Observatory is a research project at the University of Edinburgh Business School. It supports and promotes comprehensive and rigorous analysis of how technology start-ups gain competitive advantage from analyst endorsements. The information gathered in this survey will be confidential. To contact us email help.desk@analystobservatory.org.

Email Address

What were your analyst relations efforts like in the year before the designation?

Do you feel that the designation resulted directly from your Analyst Relations programme?

Did the designation lead to the implementation of an Analyst Relations programme within your company?

How actively are you pursuing Analyst Relations each week in hours?

Impact

How much effect did the designation have on the following:

Your commercial success

Raising external funding

Attracting new employees

10.

Your marketing and/or visibility

11. What percentage of your growth do you feel is attributable to the designation?

12.

Which department benefitted the most from the designation?

13.

After you were named, have you been mentioned in reports by other research firms?

14.

Do you feel that being named enabled your sales force?

Thank you!

As a thank you for filling out this survey, we'd like to offer you a free invitation to our next Analyst Observatory Vendor Forum.

15.

UK

If you are interested in receiving an invitation to this event, please select Yes.

16.

USA