“Because the consistent capture of revenue is
critical to the mission of your organization.”
Today, more than ever, the successful deployment of products and services provides the foundation of every not-for-profit organization. From professional societies to trade associations to other membership groups, revenue capture is a key business driver for growth and survival.
When financial management, organizational strategy, marketing, sales, and service delivery programs are correctly aligned, revenue and market share rise, engagement increases and you can become a “learning organization” (using information collected about your members to make decisions and guide actions). When incorrectly deployed, organizations falter. To grow your organization, not only must this alignment occur, but your processes must be repeatable, scalable, and integrated.
That is why in today’s economy functional areas cannot operate as independent silos but, instead, must align in an integrated approach, focused on organizational growth, with “Continuous Performance Improvement” as the goal of each person and department.
This Association Success Assessment breaks down the four areas that contribute to not-for-profit success—Recruit, Engage, Measure, and Grow.
Each individual section is strategically important to your success and links to a collective approach that will help you reach your mission objectives and goals. Succeeding in one section but failing in another will help you and your team identify operational gaps that hinder your potential to maximize organizational performance.
By evaluating your team’s ability to implement and sustain an integrated revenue capture program, we can help you take steps not to just survive but to thrive. All information collected is confidential.
The questions address strategic and tactical issues on how your organization operates.
Is this the end analysis of your organization’s ability to grow revenue? No, of course not, but the Association Success Assessment does help you identify specific gaps in your organization’s best practices approach and peak performance capabilities.
Good luck with your Association Success Assessment.